Sitting in the subway the other day, this is an ad for some Diet & Health Clinic. *All* it says is:
“MP lost 196lbs in 14 months.
Yes, you can.”
and an image by the side.
My response:
Thanks. OK. Sure. What makes me call you?
Advertisement needs to be persuasive. It needs to have call to action. It has to be convincing for receivers to take action in respect to the advertiser.
The message from this advertisement: Yes, I can, why do I need you?
More on ads in the coming posts.
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